How to create the ultimate offer?

Whew! Finally the last email in the series of the “4 pillars of an unshakable brand“.

Missed the last 3? No biggie, I linked the them right here. I suggest you go read them first to have a better grasp on what this email covers.

So without further ado… Let’s dig in.

How to build the ultimate offer that is impossible to resist

1) What do you have to offer?

Here you list down ALL your skills and elaborate on HOW it will help your potential clients get over a specific problem.

Say for example…

• Skill 1 (Storytelling): Loved stories from the moment I remember, mostly because how each of them are unique in their own ways. But most people can’t do it right and tarnish their great stories with crappy writing. I prevent this and help preserve them in the minds of everyone who is reading.

• Skill 2 (Copywriting): Fell in love with it at first sight. Changing minds with words… just how cool is that. I use what my lessons from the experts to hypnotize people into falling head over heels for your product/service.

• Skill 3 (Personal Brand): The idea of turning your passion into a money-making-machine seemed too good to be true, until I tried it out myself. Started from absolute ground 0, and now helping those stuck in the same miserable rut I was.

Go as elaborately as you need to.

This is for you to “realize“ what you have to offer and trust me, taking the time and writing it down makes it so much clearer than you can imagine now.

And yes, I am talking from experience.

2) Who would need these skills?

For this one, refer back to the 3rd email in the series.

They are essentially the people who “need“ you to make their lives better.

3) Why will they need you?

This is an important one because even if your target audience feels it in their guts that they need help, they would just stubbornly refuse to admit unless you manage to show them EXACTLY why they need you.

In other words, you need to paint a “before” and “after“ picture.

But how? For that you need to roll up your sleeves and get your hands dirty.

Make a list of at least 20 people from your target audience.

You can either hop on 15-coffee calls or just strike a conversation in the DMs.

How to approach these strangers in the DMs so they respond and reply? I put together a google doc just for that.

Ask them just what they struggle with the most, but hey, don’t just ask that straightaway..

People are horrible at answering without the right questions.

“Hey, what’s your biggest struggle writing stories?“

Tailor your questions around your skills. That way, whatever problems they come up with, you know how to solve them?

Now…

• Make a list of all the problems

• Find solutions to them

• Build the road from the “problems” to the “solution”

Make this road as smooth as possible. Remove all the bumpy bits and make it a straight line so they can clearly see their destination.

One great way to test it out is to make posts out of them and publishing in social media. Gauge their potency by the engagements you’re getting.

Tweak until you can’t anymore and that’s when you know you have the perfect material for the perfect offer.

4) Add a guarantee

Humans are skeptical creatures. We doubt even when we know everything there is to know. So to prevent them backing away at the very last moment…

Secure them with a guarantee.

• Help you achieve XYZ in 90 days

• Money back guarantee

• No guarantee (you need to be dedicated enough to make it work)

Whatever you choose, just remember. The purpose of a guarantee is to make that final push. So choose carefully… what will trigger YOUR audience the most?

Summary

[What can you offer] to [who do you offer] and [how does it make their lives better] in [time limit/guarantee].

You can just fill in those gaps and voila! You have an offer that is impossible to resist.

And with that, CONGRATULATIONS! You have officially built a brand that has all the potential to stand on the TOP.

And lucky you, once you’re done reading this, I am turning this email sequence into a $49 eBook. In other words, you are the Beta-testers 😁😊

Now I have a favor to ask of you. If these emails helped you in any way to get your brand kicking and giving you more clarity…

Would you mind leaving a review?

All you have to do is reply to do this email saying

• Who are you?

• Why did you like it?

• What problem it solved?

• Why would you recommend it to others?

Looking forward to your valuable replies. It would honestly motivate me to work harder for your sake.

Until then,

Take care, stay safe and drink lots of water.

Love,

Khadija