My mom got mugged

See, my mom has an obsession with clothes. And when I say obsession, I mean a 3 part gigantic closet choking with clothes and still be like

“ What do I wear? There’s nothing good in here…”

Yeah, so anyways, there are clothes and there are BRANDED clothes.

My mom falls in the brand maniac category.

Last month, she bought a dress for about $120, which is a lot in my local currency (to be fair, it was beautiful).

Few days ago, we had some guests where one lady had the same dress on. Without the price tag mom ripped off, it was IDENTICAL.

And she bought it at LESS THAN HALF THE PRICE.

“Aha haha—” my laughter crawled back down my throat with a

** GLARE **

“ My one is from a good brand, its better quality”, defended my mom with a determined face.

So, why am I telling you this ridiculous story?

To show you the power of a BRAND.

It is literally blind trust in liquid form.

Once you establish yourself and your service, your readers, clients and customers will KEEP coming back to you and KEEP paying you 2X the price if necessary. No questions asked.

They would even go as far as to defend you with absurd logic.

Why do you think people pay hands and legs for an iPhone? Because its from Apple, has to be good right?

There you have it, the sheer impact of their BRAND identity and the trust they built around it.

The trust that magnetically attracts new customers… and retains them.

This is the power of a brand. A power YOU can tame and use to attract your ideal audience on autopilot.

How?

Your brand does all the talking after all— who you are, what you do and how you do it.

So you don’t have to resort to 1000 cold emails, 100 cold DMs to get yourself heard.

But you don’t have one yet because you have no idea how to? (Don’t worry, all successful brands starts there)

And I have just the thing for you.

This Christmas, gift yourself the ultimate guide to start your success story so that the YOU next year has what it takes to make your dreams come true.

You deserve it more than anyone.

And if you already have brand to go, bravo. My next email will be on how to scale it to greater heights. Look forward to it.

Until then,

MERRY CHRISTMAS 🎅 🎄 

Put all your work aside and spend every last minute of it with your family and friends.

Lots of love,

Khadija